Summer 2012: Not gonna say we are surprised or even sad to hear this one: Philippe has left its Melrose location this summer for new digs on Wilshire. Anyone know what’s going to replace it?
I park my car on the street nightly so I get a lot of crap brochures and flyers my car windshield every morning. $5 Psychic readings, $30 Massages (possibly with a happy ending), cheap/shady looking sushi menus, hilariously cartoon-ish kabob menus, etc… In fact, last week I even found a hand written note to call Jesus if I want to sell my car (wonder what our lord and savior wants with my 2002 Infiniti…. I suppose the lord works in mysterious ways…)
These flyers are usually all junk that I quickly drop off in the recycle bin (i.e. trash).
But yesterday I was shocked to find a flyer on nice, thick, card stock advertising a lunch deal at Philippe. Yes, the high end Chinese restaurant by Philippe Chow (aka the ‘name stealer‘ Chak Yam Chau) is leaving flyers on cars. Is this a Chinese restaurant thing? Is it an unwritten rule that all Chinese restaurants advertise via car brochure, no matter how fancy or expensive their establishments are? One can only wonder…
Nevertheless, despite the ever-so-tacky advertising technique, the information on the flyer was enticing, and the paper too nice to simply chuck:
Philippe $20.10 3-Course Lunch Special
M-Sat, 12pm – 4pm
Classy Windshield Flyer
I’ve heard so many mixed reviews of this place but even if it’s just 3 out of 5 stars its still a pretty good deal. Plus, Philippe has also recently added some strangely placed tables outside, along the West side of their building, so that diners can enjoy the Summer sunshine and view (i.e. homeless people, empty real estate, & trendy Melrose shoppers) while they lunch.
Might be the first windshield flier I’ve ever appreciated/used – but seems like a worthwhile deal to check out. However, I would still recommend Philippe get some Twitter/FB presence, the flyers just seem so declasse…
UPDATE: Just got ANOTHER flyer on my car. This one for Philippe’s Happy Hour. Here are the details:
* Daily, Until 8pm (Not sure when it starts though….)
* $5 Drink Specials & $7 Appetizers
ANNNNNND: Philippe is listed on Restaurant.com w/ 50% off certificates available. Use code CLEARANCE through 8/31/10 and get an additional 80% off (i.e. your $40 cert worth $100 will only cost you $8!!!!!)
8284 Melrose Avenue / West Hollywood, CA 90046